With the social and economic development in recent years, China has become the world's largest metal producing countries, the major powers of the world's largest metal processing and export. China has a vast market and consumption potential, the popularity of the "12th Five-Year" period to earn money in the more green the more energy-efficient, intelligent products, home cabinet hardware industry presents new trends. China has become one of the world's largest metal producing countries, has a vast market and consumption potential. China's hardware industry, at least 70% of private enterprises, the main force for the development of China's hardware industry. International hardware market: Europe and the United States developed the technology rapid development of production and the price of labor rises, will be transferred to the production of high value-added products from developing countries.

A wide range of hardware products, good quality, reasonable price and dealer with a good reputation, friendly service and over the years accumulated precipitation huge sales network group has gradually opened domestic provinces and cities, and the Middle East, Africa, Kazakhstan, South Asia, Uruguay and other emerging markets. Part of the performance of hardware products, has reached or close to the international advanced level, this progress effectively broke the monopoly of imported hardware products in a number of areas, and has contributed to the specification of the hardware market competition in China.

Hardware tool is a labor-intensive industry, as the hometown of hardware Yongkang, is by virtue of the traditional competitive advantage of low-cost, became a gathering place of hardware tools. Yongkang hardware market has been formed metal products, power tools, machinery and equipment 16 trading range, a collection of daily hardware, architectural hardware, tools, hardware, and mechanical and electrical products, metal materials, machinery and equipment, decorative materials on thousands of hardware products and related products, the domestic commodity radiation and Russia, the United States, Canada, Brazil, Australia, Japan and other 50 countries and regions. The 2002-2004 market turnover of 126 billion yuan, 15.13 billion yuan and 192 billion yuan. The development and prosperity of the Hardware City, Yongkang hardware industry to take off, put up a bridge to success, and to further promote regional economic development, economic and social benefits double harvest.

Since entering the new century, with the accelerated pace of modernization of China's manufacturing industry, the relevant industry insiders predict that China's hardware tools enterprise development there must be action in order to see the outcome, or the difference is not obvious series will delay the upgrade of the industry , the emergence of the giant, in line with the laws of the market economy and the characteristics of the industrial development is inevitable.

2011, we can already see part of the clues Tools competitive landscape in five years is bound to clear the same chance, just big fish eat fast fish eat slow fish. Domestic hardware industry brand competition situation concussion. In the hardware and tools industry, of Cedel with Stan force brand war has lasted more than a decade. A positive and profound impact on both sides for the client's marketing strategy of hardware tools local enterprises are most influenced the understanding and use of brand marketing. World of Stan forces still occupy the leading position of China's high-end brands, other grades of unknown brand ranking, which means that other brands remain unlimited opportunities. The essence of the brand marketing to seek differential positioning of the brand, the added value of the brand into the trust of customers and profit growth point. Seize this brand confusion of free time, and speed to squeeze into the top three brands to become the fastest in the next five years worth considering.